CRAFT
I learned to make complexity clear.
SYSTEMS
Then I learned to make creative work scale.
TECHNOLOGY
Then the tools became part of the idea.
EXPERIENCE
Now I build worlds people can enter.
WILLIAM BAUGHMAN
Design at Scale. Systems That Hold Up.
PRODUCTION DESIGN · CREATIVE OPERATIONS · DAM · AUTOMATION
I’m a senior production designer and creative systems specialist with 20+ years of experience turning complex campaigns, content and asset libraries into clear, repeatable workflows.
↓ SCROLL TO EXPLORE01 — CRAFT
Information Can Be Beautiful.
From editorial design to public information, I turn complex material into clear, compelling visual stories.
Explore the work →02 — SYSTEMS
The Right System Multiplies Creative Possibilities.
From digital asset governance and taxonomy to high-volume multi-market production, I build and improve creative systems that keep teams organized, accurate and scalable.
Explore the work →03 — TECHNOLOGY
Technology Is a Creative Medium.
I’ve spent my career adopting and experimenting with new tools to expand what creative work can be—from interactive design to motion, web, automation and generative AI.
Explore the work →04 — EXPERIENCE
Outside Work, I Build Worlds.
Absolute Bank of Karma is my original entertainment project: a story world with its own visual language, built with design, motion and AI tools. It's where I test ideas that don't fit a client brief.
Enter ABK →SELECTED WORK
The Work
Selected work across production design, information design, creative systems, technology and experimental worldbuilding.
05 — LAB
Useful Things. Strange Things. Sometimes Both.
Small tools, generative systems and experiments I build to understand how ideas behave—not just how they look.
Enter the Lab →